2831 Saint Rose Parkway suite 200, Henderson, NV, USA
Her Business Empire™
We believe in creating meaningful experiences that inspire and connect. Let us help you bring your vision to life. What many aspiring entrepreneurs lack is not talent—it is clarity, structure, and a strategic roadmap.
Founded by Catalina Harvey, Her Business Empire™ was created to help women transform their ideas, expertise, and passions into legally structured, profitable, and sustainable businesses. Through a combination of business strategy, education, mentorship, and practical implementation, we guide women from uncertainty and overwhelm to confidence, direction, and purposeful action.
At the heart of our approach is The AURA™ Method—a proprietary framework designed to simplify the entrepreneurial journey through four strategic phases: Align, Unify, Refine, and Activate. This proven methodology empowers women to identify their ideal business opportunity, clarify their message, develop valuable offers, and confidently launch and grow their businesses with intention.
The AURA™ Method
The AURA™ Method is the signature business development framework created by Catalina Harvey, Founder of Her Business Empire™, designed to help aspiring and emerging women entrepreneurs transform their ideas, expertise, and passions into structured, profitable, and sustainable businesses.
Built on the belief that success begins with clarity, The AURA™ Method guides women through a proven four-phase journey that eliminates confusion, creates strategic direction, and empowers purposeful action.
The Four Phases
A — Align
Discover your purpose, strengths, expertise, and business vision.
U — Unify
Develop a clear message, define your audience, and position your brand.
R — Refine
Create premium offers, pricing strategies, and business systems.
A — Activate
Launch, market, and grow your business with confidence.
The Transformation
The AURA™ Method is more than a business framework—it is a transformational journey that helps women move from uncertainty to confidence, from scattered ideas to strategic direction, and from dreaming about entrepreneurship to building a business with purpose, impact, and profitability.
Because extraordinary businesses are not built by chance—they are built through clarity, strategy, and purposeful action.